For plumbers who run the business and do the work.
Get more plumbing jobs from the enquiries you already have
You're good at the job. The reply, the follow-up and the callback still land on you at nine at night, or don't happen at all.
A client-flow system, diagnosed before it's built, built round the way you actually work: the enquiries, the follow-ups, the jobs you don't want to lose.
The Survey is £147. Refunded at the end of the call if it wasn't worth it, or credited against anything you buy within six months.
The plain answer
The plain answer
Most plumbers do not need more enquiries; they need to stop losing the ones they already get. When a call goes unanswered, a message sits unread or a quote is never chased, that job goes to whichever plumber replied first, and the Client Flow Survey shows you exactly where yours are going missing and what to fix first.
Your week
Half seven and you're already under a sink in Allestree, phone face down on the shelf because you need both hands free. It buzzes twice while you're wrestling a stop tap that hasn't moved in a decade. By the time you're back in the van it's gone to voicemail, and whoever rang has probably tried the next name down the list.
Two o'clock, a different number. You catch this one, quote it on the spot, promise to send the written price that evening. Evening admin means invoices first, and it's gone nine before you remember the quote. It goes out anyway. Nobody chases it. A fortnight later you notice the bathroom job never got booked in, and you never find out who got it instead.
None of this is because you're not busy. You're on site all day, every day. It's what happens either side of the job that nobody built a system for, and it's the same gap that means word of mouth dries up the moment you're too busy on the tools to ask for a referral.
What changes
Enquiries in
Most of yours arrive while you're already on a job: a missed call from a number you don't recognise, a Facebook message about a dripping valve, a Checkatrade enquiry sent at ten at night, or increasingly someone who asked an AI assistant which plumber to call before they ever picked up the phone. We find where yours actually come from, instead of assuming it's still mostly word of mouth.
Enquiries that become clients
A bathroom quote answered within minutes and chased a week later when it's gone quiet usually gets booked. One that waits until you're back from a call-out at six usually doesn't. We build the instant reply and the follow-up so neither depends on you remembering, whatever time you finish.
Clients who stay
The couple whose boiler you fixed in March are your best chance at the bathroom refit in October, if they hear from you in between. A stay-in-touch email and a review request after every job keep you in front of them, running whether you remember to send them or not.
How it works
The Client Flow Survey is sixty minutes with Martin on how enquiries actually reach your business and where they stall. The Build puts in place only the parts your plan names, priced to that plan rather than a menu. Serve keeps it running: checked every month, fixed the moment something breaks.
Here's what a plan usually names for a plumber:
The plain version
No metaphors, just what's usually in a plumber's plan. These are five of the nine components in the full Client Flow system, the ones that matter most for a trade that lives and dies by the phone and the diary.
| Component | What it is | Included | Not included |
|---|---|---|---|
 Enquiry capture | Every enquiry, from any channel, lands in one place; a missed call gets a text back in seconds | One pipeline, the contact record, tags, missed-call text-back on one number, web chat on one site. | Migrating an old database, connecting a second business or brand, bespoke software integrations. |
 Instant reply | Every enquiry gets an answer within a minute, and you get told | Automatic acknowledgement by email and text within a minute for each enquiry type in the plan, and an alert to one owner. | Answering the enquiry itself, live chat staffed by us, phone answering. |
 Follow-up that never forgets | A quiet enquiry gets chased, five to seven times, on its own | One sequence of five to seven messages per enquiry type, written and tested, with chasers when it goes quiet. Up to two enquiry types. | A third or later enquiry type (each is an addition), sales calls, bespoke proposals. |
 Booking | People book themselves in, get reminded, and are chased if they don't turn up | One calendar, reminders, and a no-show recovery message. | Multi-staff rota calendars, payments taken at booking, room or equipment booking. |
 Reputation | Every finished job asks for a review, and your Google profile stays current | A review request after each job, one Google Business Profile tidied and connected. | Responding to reviews on the owner's behalf, removing bad reviews, listings on directories beyond Google. |
How it starts. Sixty minutes with Martin on how your week actually runs and where enquiries go missing. You leave with a written Plan of Works naming what to fix first. £147. If you get to the end of your Survey and don't believe it was worth every penny, say so there and then. We refund the full £147. No forms, no fuss. Otherwise the £147 comes off anything you buy within six months, capped at what you spend. Refund or credit, never both.
See all nine components, what each includes and where it stops →
Illustration, not a real client.
A Plan of Works, for illustration
A two-van plumbing and bathroom business in Derby. Established, decent Checkatrade profile, still getting most of its work from word of mouth. The Survey found enquiries splitting three ways: a missed call to whoever's mobile was nearest the job that day, a Facebook message nobody checked until evening, and Checkatrade replies that took two days to send.
A plan like this usually names Enquiry capture (one pipeline, one number, missed-call text-back), Instant reply (so all three of those channels get acknowledged within a minute), and Follow-up that never forgets (so the bathroom quotes that used to go quiet get a chaser automatically). Reputation often follows once the jobs are flowing, because a review request sent the day after a job lands while it's still fresh in the customer's mind.
No prices here. Yours would only ever come from your own Survey.
Owners like you, in their own words.
Martin's coaching has benefited me and my business. His holistic approach was just what I needed. My motivation has improved and I feel more confident. Revenue has increased and I am proud of what I've achieved in the last few months with his help. I am very grateful to Martin for his insight and knowledge.
Questions owners ask
Why is it so difficult to get a plumber?
Because the good ones are already booked, and most run their diary without anyone free to pick up the phone. Nearly half of UK homeowners say they've struggled to hire a tradesperson, and "no availability" is the top reason given (Markel Direct research reported by PHAM News, Nov 2023). That's not a shortage of plumbers. It's the customer's experience of a plumber who was busy on a job when they called and never rang back.
I miss calls because I'm on a job. What am I supposed to do, stop working?
No. Nobody's asking you to put the spanner down. The fix is what happens in the ten minutes after the missed call, not you answering with your hands in a stop tap. In a UK test of 1,371 calls to trade businesses, 57.4% never reached a person at all (Praxum, Aug 2026, vendor study). The Client Flow Survey shows which of those gaps is costing you jobs.
Is this marketing? I get calls about this every week.
No. Marketing tries to make the phone ring more. This is about the jobs you're already losing after it rings. If your phone genuinely isn't ringing, the Survey will say so, and you won't be sold a fix for the wrong problem.
What does the Client Flow Survey cost, and what do I actually get?
£147 for a 60-minute session with Martin, going through how enquiries actually reach your plumbing business and where they stall. You leave with a written Plan of Works naming what to fix first, not a sales pitch.
What if it isn't worth it?
The guarantee, no small print: if you get to the end of your Survey and don't believe it was worth every penny, say so there and then. We refund the full £147. No forms, no fuss.
Do I have to buy anything after the Survey?
No. The plan is yours to act on, alone or with us. If you do take a next step with us within six months, the £147 comes off the price, capped at whatever you buy. Refund or credit, never both.
Does this work for a one-van plumber, or only bigger firms with an office?
It's built for one van. Nobody's suggesting you hire a receptionist. The point is a system that greets, replies and follows up on every enquiry on its own, so a one-man band gets the same coverage as a firm with three vans and a diary manager.
Is this about becoming a plumber, or plumbing job vacancies?
No. This page is for people who already run a plumbing business and want the enquiries they're already getting to turn into paying jobs.
Or
Another quote that goes quiet because nobody chased it.Another year where the jobs you already attract slip to whichever plumber rang the customer back first.
You are here
Survey
Build
Serve
You're at the start of the roadmap.
The Survey shows you exactly where your enquiries are going missing, before you spend a penny on anything else.
