For ambitious service-based businesses like trades, consultants and coaches.
I help service owners escape feast and famine.
Consistent enquiries, turned into customers who stay longer and spend more, while you still do the customer work. Not because I read it in a book. Because I've spent fifteen years doing it.
The Survey is £147, credited against anything you buy within six months, capped at what you spend.
Who you're dealing with
Martin Rodgers. Derby, working nationwide.
Fifteen years helping owner-run UK businesses get clients, keep them, and stop the feast and famine. Before that, years in banking, leading teams and helping people find out what they were capable of.
- Five client businesses stayed three, four, five, six and eleven years.
- Licensed Get Clients Now facilitator, the marketing method built for professionals, consultants and coaches.
- Certified marketing consultant, GrowthWorks.
- Certified digital marketing strategist.
- Certified direct-response copywriting specialist.
Accreditations
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Licensed facilitator -
Marketing consultant -
Digital marketing strategist -
Direct-response copywriting
How this started
I wasn't supposed to end up doing this.
Before any of this, I spent years in banking. Leading teams. Smashing targets. And, more than anything, helping people discover what they were actually capable of.
That is where it started, really. Not the business. The conviction that most people have far more resilience and grit than they've ever been asked to find.
I retrained as a coach because I wanted to do that work more directly. And it was not long before a pattern became obvious: the clients who needed the most help were not the ones with the biggest gaps in knowledge. They were the ones who were genuinely brilliant at their work and almost completely invisible to the people who needed them.
You can't put a customer through a door that doesn't exist yet. You haven't even got a door. You haven't built the door.
That line, I'm afraid, is mine. I've said it more times than I can count.
Success Academy started in Derby, over fifteen years ago, as an answer to that problem. The question was simple: how do you help a brilliant business owner become consistently visible, on the time and the budget they've actually got?
All this time later, I'm still working on that question. The answers keep getting better.
How I work
What you can expect when we work together.
We've always built this practice on four things: consideration, anticipation, results, and empathy. CARE, for short. It's how we've worked with every client in our history, and in over a decade it hasn't changed.
What has changed is the how. Over the past few years we've adapted, and learned to show owner-led UK businesses how to use AI as a way to get more of the right work done in the hours they've already got: not the latest shiny object, a working tool.
There are three ways through it, and they're all the same roadmap. Do it yourself with Resolved, the daily visibility habit. Build it with me beside you, one piece a month, in Client Flow Coaching. Or have me build it and keep it running. Most owners start with the Survey, because it tells you which of the three you actually need before you spend a penny on any of them.
What that looks like in practice:
- We start with the mindset. Before any tactics, we understand what's actually stopping you. Not what you think is stopping you. What is.
- We use proven business fundamentals. I'm a licensed Get Clients Now facilitator, a marketing method built for professionals, consultants and coaches, and I add what I've learned since.
- We use AI where it helps and ignore it where it doesn't. The test is always: does this make the right work easier, or just the volume higher?
The work, in their words
Five client businesses.
- 3years
- 4years
- 5years
- 6years
- 11years
You don't stay with someone that long if they treat you like a number.
The film below walks through five client businesses: what was going wrong before we started, what changed, and where they are now.
I'm not standing on a stage telling you I've cracked it and you haven't. I'm a bit further up the same hill, turning around telling you where the loose rocks are.
Want the full breakdown?
The video covers five real stories. The brochure covers the system itself: how Client Flow works end to end, what each part includes, and how pricing works once you've had a Survey.
It's a free PDF. No form, no sign-up.
Download the brochure (PDF)Prefer to talk it through?
A Client Flow Survey is sixty minutes on your business, with me. £147, credited against anything you buy within six months.
Book your Client Flow SurveyWhat this means for you
Why experience matters when it's your business on the line.
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I've built this under the same constraints you're working in.
Limited hours. A to-do list that never shrinks. The work itself pulling your attention in twelve directions. The methodology was not designed in a vacuum. It was tested inside the same pressures you're under right now.
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I teach what I've lived, not what I've read.
The mindset work, the systems, the AI tools: I use all of it myself, every working day. You're not getting theory wrapped in a framework. You're getting a tested, working approach from someone who still has skin in the game.
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I can help you tell the difference between fear, constraint, and avoidance.
When you've been doing this as long as I have, you learn that most people aren't stuck because of what they think they're stuck because of. There's what's genuinely hard, what's genuinely scary, and what's avoidance dressed up as caution. Sorting those out is often where the work begins.
What clients say
In their own words.
None of this is worth much unless it's backed up. Here's what clients have said, in their own words, over fifteen years.
In their own words
Recommended Hotels have used Success Academy for the past two years with great effect. We have run courses, mentored staff and management, put together identifiable in-house reporting and tracking procedures. To this add work on company KPI's and company values as well as enthusing an off-site sales team to mention, these are just a few of the tasks entrusted to Success Academy, all to good effect and quantifiable results. If anyone would like to discuss our positive experiences in more detail please feel free to call me.
Martin has many strengths. First of all he is personable. Secondly he is trustworthy and professional at all levels. His training, expertise and passion for success in his field makes him naturally inquisitive for all the right reasons. This in turn means he asks many appropriate questions in order to formulate his next response or even his strategy. Would I recommend him — yes. Does he get results — yes. Has our business benefited — most definitely.
During 2016 we have become a far more streamlined efficient business and have seen 40% growth. We now have an integrated cloud-based CRM system tailored to our requirements along with a new business plan and marketing plan where campaigns are integrated and can be followed up effortlessly.
Becci has been working with my company for several months now. During this time I have found her to be extremely professional, as well as creative regarding ideas for our business development. She has put these actions into place with great detail and understanding of our profession, and we are continuing to work with Success Academy in the long term. I would recommend Becci to anybody seeking to develop their organisation to build both standards and productivity.
Martin has been a valued consultant working alongside Derby Coaching for Success, his experience in customer relationship management and for analysing customer journeys, has enabled our clients to make strategic changes to better attract and retain the right customers, that have led to increased revenues and tangible business growth. I would recommend Martin to any business looking to improve their customer service strategies that will bring a genuine ROI!
Martin helped me to look at my proposition from a different perspective, enabling me to see my offering through the eyes of my target market. He's helped me on various lead generation campaigns, with fantastic results. I'd definitely recommend Martin to any business looking to grow.
Martin has recently helped our small team to successfully develop a new vision, mission and company values. Engaging the whole team in understanding the 'why, what and how' was an excellent starting point for our young team and we had fun brainstorming with the sticky note approach. The outcomes have been fully embraced and have brought clarity to our culture. Thanks for your professional and helpful guidance, Martin. From Denise & Team, Shakin' it Derby.
Excellent meeting with Martin today to discuss how my business could earn an extra £10,000 — he doubled it! Very insightful meeting, will definitely be following up and would recommend Martin's services to any small business.
Martin worked with myself and my business partner on our business Square One Creative. It is very easy when running your own business to work in the business keeping clients happy but we all are guilty of neglecting the plans to move the business forward. Martin worked with us, he gave us confidence, clarity, helped with direction and was a fabulous sounding board. I highly recommend anyone that isn't quite where they want to be in life but have some idea of where they want to be, but no idea how to get there to speak to Martin — they will not be disappointed, he is a font of all knowledge.
I have worked with Martin as a client of mine, but he has provided me with an incredibly insightful view of what he does which has benefitted me hugely. Martin's integrity is second to none, and he is incredibly fair in his approach to managing and coaching people; using a very positive, but pragmatic, approach to enhance those he works with. An expert in psychology in the workplace, Martin is well read and has extensive experience in business and the 'customer experience'. Martin can make a substantial difference to anyone looking to improve their professional performance.
With Martin's guidance I have been able to grow from being a home-based self-employed business, to a company with premises in Pride Park Derby and employing 6 members of staff. He helped me build key performance matrix, management tools as well as guidance with sales and customer service.
Martin has helped change my life. Since meeting him I have changed my business mindset, grew my business and confidence. I have learnt many new skills about managing people, dealing with objections and kaizen. His continued support helps me deal with any business challenges that come my way.
Martin is a very experienced leader who will help you with your company vision and strategy and then deliver the execution of the marketing plan. He has a knack of helping you to optimise your company marketing processes, and is particularly skilled on the systems and tools side.
Martin's coaching has benefited me and my business. His holistic approach was just what I needed. My motivation has improved and I feel more confident. Revenue has increased and I am proud of what I've achieved in the last few months with his help. I am very grateful to Martin for his insight and knowledge.
Success Academy has been working with my business throughout 2012 on a range of solutions. They have taken time to understand my business and the industry so they have been able to deliver Sales Training and Coaching that was tailored for my team and that has improved business results. They have worked with us on putting together business plans with short and long term goals that have been key in some of the decisions that have been taken. We have taken on board their philosophy of 'if you can't measure it, you can't manage it' and we now have a suite of MI which Success Academy built for us. I would recommend Success Academy to any business — they are personable, take the time to understand your business and can be relied on to offer creative solutions to improve results.
Martin has helped me get to grips with WordPress so I can update my own website. He is very knowledgeable, has great ideas, very patient and doesn't over complicate things. I thoroughly enjoy my time with Martin and enjoy the tasks he sets me ready for our next meeting. I have loved watching my website grow and get more clicks. I would highly recommend Martin and will be working closely with him in the future!
Martin has assisted me with my online presence and lead generation, which has not only saved me money but a lot of time. I wouldn't hesitate to recommend working with Martin, he will definitely be able to help your business.
Martin is the sort of person who can make things happen, he energises those around him and drives results. I would happily recommend Martin to anyone lucky enough to employ him.
Martin has used his deep knowledge of WordPress to produce a website for me which has ticked all the boxes I needed. Through initial concept, design and finally implementation, Martin has proved to be a reliable, knowledgeable and skilled person in this field. I would have no hesitation in recommending this service to anyone.
Martin was really helpful and supportive when I was putting together my marketing strategy, and took all the hard work out of putting together an online survey, the results of which have been very useful for taking my marketing forwards. He delivered the survey results to me in the form of a very attractive and professional presentation, which he talked me through (and later emailed me a copy) and gave me some great advice that will help inform my decisions. Martin was very professional, easy to work with, and highly committed to customer satisfaction. I will definitely consider The Success Academy when I am looking for a designer and host for my website, too.
Martin is exceptionally knowledgeable about NPS and customer service. A confident and passionate professional who is driven and enthusiastic at all times. I would highly recommend contacting Martin if you wish to enhance the journey of your customers.
Ready to find where the revenue is going missing?
Getting clients was never really a marketing problem. It was a being-seen problem.
And being seen feels risky right up until you've got a way to do it that feels safe.
If any of this resonates: the constraints, the mindset, the feeling that you're working hard but not quite breaking through, a Client Flow Survey is an hour with me, £147, credited against anything you buy within the next six months, capped at what you spend. You'll know by the end of it exactly where you stand.
You're not daft. I'd like your business one day. Just not in the next two minutes.
Client Flow Survey · £147, credited within six months · thesuccessacademy.co.uk