For electricians who run the business and do the work.
Get more electrical work from the enquiries your business already gets
You're good at the work. The reply, the follow-up and the quote chase still land on you at nine at night, or don't happen at all.
A client-flow system, diagnosed before it's built, built round the way you actually work: the enquiries, the follow-ups, the work you don't want to lose.
The Survey is £147. Refunded at the end of the call if it wasn't worth it, or credited against anything you buy within six months.
The plain answer
The plain answer
Most electricians do not need more enquiries; they need to stop losing the ones they already get. When a call rings out on a job, a message sits unread or a quote is never chased, that work goes to whichever electrician replied first, and the Client Flow Survey shows where yours goes missing and what to fix first.
Your week
Half past eight and you're up a ladder in a Mickleover loft, power off at the board, phone wedged in your overalls where you can't reach it in time. It buzzes twice while you're chasing a fault that's taken longer than you quoted for. By the time you're back down, it's gone to voicemail, and whoever rang has probably tried the next name on their list.
Tuesday, you quote a consumer unit change on the spot and promise the written price by teatime. It goes out that evening, after the invoices, after the EICR paperwork. Nobody chases it. A fortnight later you notice the rewire never got booked in, and you never find out who got it instead.
None of this is because you're not working. You're on site all day, every day, ladder up, power off, one job at a time. It's what happens either side of the job that nobody built a system for, and it's the same gap that means word of mouth dries up the moment you're too busy on the tools to chase the recommendations that used to keep the diary full.
What changes
Enquiries in
Most of yours arrive while you're already on a job: a missed call from a number you don't recognise, a message about a tripping RCD sent to a Facebook page that gets followers but not work, or a Checkatrade enquiry sent while you're wiring a consumer unit two streets away. We find where yours actually come from, instead of assuming it's still mostly word of mouth.
Enquiries that become clients
A rewire quote answered within minutes and chased a week later when it's gone quiet usually gets booked. One that waits until you're back from a call-out at six usually doesn't. We build the instant reply and the follow-up so neither depends on you remembering, whatever time you finish.
Clients who stay
The couple whose consumer unit you upgraded in March are your best chance at the EV charger install in October, if they hear from you in between. A stay-in-touch email and a review request after every job keep you in front of them, running whether you remember to send them or not.
How it works
The Client Flow Survey is sixty minutes with Martin on how enquiries actually reach your business and where they stall. The Build puts in place only the parts your plan names, priced to that plan rather than a menu. Serve keeps it running: checked every month, fixed the moment something breaks.
Here's what a plan usually names for an electrician:
The plain version
No metaphors, just what's usually in an electrician's plan. These are five of the nine components in the full Client Flow system, the ones that matter most for a trade that lives and dies by the phone and the quote.
| Component | What it is | Included | Not included |
|---|---|---|---|
 Enquiry capture | Every enquiry, from any channel, lands in one place; a missed call gets a text back in seconds | One pipeline, the contact record, tags, missed-call text-back on one number, web chat on one site. | Migrating an old database, connecting a second business or brand, bespoke software integrations. |
 Instant reply | Every enquiry gets an answer within a minute, and you get told | Automatic acknowledgement by email and text within a minute for each enquiry type in the plan, and an alert to one owner. | Answering the enquiry itself, live chat staffed by us, phone answering. |
 Follow-up that never forgets | A quiet enquiry gets chased, five to seven times, on its own | One sequence of five to seven messages per enquiry type, written and tested, with chasers when it goes quiet. Up to two enquiry types. | A third or later enquiry type (each is an addition), sales calls, bespoke proposals. |
 Booking | People book themselves in, get reminded, and are chased if they don't turn up | One calendar, reminders, and a no-show recovery message. | Multi-staff rota calendars, payments taken at booking, room or equipment booking. |
 Reputation | Every finished job asks for a review, and your Google profile stays current | A review request after each job, one Google Business Profile tidied and connected. | Responding to reviews on the owner's behalf, removing bad reviews, listings on directories beyond Google. |
How it starts. Sixty minutes with Martin on how your week actually runs and where enquiries go missing. You leave with a written Plan of Works naming what to fix first. £147. If you get to the end of your Survey and don't believe it was worth every penny, say so there and then. We refund the full £147. No forms, no fuss. Otherwise the £147 comes off anything you buy within six months, capped at what you spend. Refund or credit, never both.
See all nine components, what each includes and where it stops →
Illustration, not a real client.
A Plan of Works, for illustration
A sole-trader electrician in Derby with an apprentice, NICEIC registered, established enough to have a steady stream of rewires and EICRs but still fielding every call himself. The Survey found enquiries splitting three ways: a missed call to whoever's number is on the van sign, a message about a dodgy socket sent to a Facebook page nobody checks until the evening, and Checkatrade replies that took two days to send while he was mid-rewire.
A plan like this usually names Enquiry capture (one pipeline, one number, missed-call text-back), Instant reply (so all three of those channels get acknowledged within a minute), and Follow-up that never forgets (so the consumer unit quotes that used to go quiet get a chaser automatically). Reputation often follows once the work is flowing, because a review request sent the day after a job lands while it's still fresh in the customer's mind.
No prices here. Yours would only ever come from your own Survey.
Owners like you, in their own words.
Martin's coaching has benefited me and my business. His holistic approach was just what I needed. My motivation has improved and I feel more confident. Revenue has increased and I am proud of what I've achieved in the last few months with his help. I am very grateful to Martin for his insight and knowledge.
Recommended Hotels have used Success Academy for the past two years with great effect. We have run courses, mentored staff and management, put together identifiable in-house reporting and tracking procedures. To this add work on company KPI's and company values as well as enthusing an off-site sales team to mention, these are just a few of the tasks entrusted to Success Academy, all to good effect and quantifiable results. If anyone would like to discuss our positive experiences in more detail please feel free to call me.
Questions owners ask
Is the UK short of electricians, and what has that got to do with my phone?
Yes. Skills England says the UK needs 12,000 more electricians by 2030 (ECA Electrical Skills Index, Feb 2026), and separate research found 46% of UK homeowners have struggled to hire a tradesperson, with "no availability" the top reason given (Markel Direct research, Dec 2023). That's not a shortage of demand. It's the customer's experience of an electrician who was up a ladder when they called and never rang back. The electrician who replies first wins the work.
I cannot answer the phone with the power off and my hands in a consumer unit. What am I supposed to do, stop working?
No. Nobody's asking you to come down off the ladder. The fix is what happens in the ten minutes after the missed call, not you answering with a screwdriver in your hand. The Client Flow Survey shows which of those gaps, never answered, never followed up, never contacted again, is actually costing you work.
I send quotes and never hear back. Is that normal?
It's common, and it's fixable. A quote that goes quiet is work you've already done the hard part of winning and then given away for nothing. The Survey looks at how many of your quotes go quiet and what a follow-up that never forgets would recover, before you spend a penny fixing it.
Is this marketing? I get calls about this every week.
No. Marketing tries to make the phone ring more. This is about the work you're already losing after it rings. If your phone genuinely isn't ringing, the Survey will say so, and you won't be sold a fix for the wrong problem.
Is this an answering service?
No. The Survey diagnoses first. Something that greets an enquiry while you're mid-job on the tools might turn out to be one of the fixes your plan names, but it's priced after the diagnosis and only if you actually need it, never sold to you as the answer before anyone's looked at your business.
What does the Client Flow Survey cost, and what do I actually get?
£147 for a 60-minute session with Martin, going through how enquiries actually reach your electrical business and where they stall. You leave with a written Plan of Works naming exactly what to fix first, in what order, not a sales pitch dressed up as a diagnosis.
What if it isn't worth it?
The guarantee, no small print: if you get to the end of your Survey and don't believe it was worth every penny, say so there and then. We refund the full £147. No forms, no fuss.
Does this work for a one-man band, or only firms with an office?
It's built for one van. Nobody's suggesting you take on an apprentice just to answer the phone. The point is a system that greets, replies and follows up on every enquiry on its own, so a one-man band gets the same coverage as a firm with three vans and a diary manager.
Is this about training to become an electrician?
No. This page is for people who already run an electrical business and want the enquiries they're already getting to turn into paying work.
Or
Another quote that goes quiet because nobody chased it.Another year where the work you already attract slips to whichever electrician rang the customer back first.
You are here
Survey
Build
Serve
You're at the start of the roadmap.
The Survey shows you exactly where your enquiries are going missing, before you spend a penny on anything else.
