2023 is here, which means we’ve got another 12 months of marketing trends to predict and capitalise on throughout the year. Every year comes and goes and as it does, so do the marketing trends. From the popular selfie stick to the new metaverse each year, we must adapt to these trends to maximise our output. Here are some marketing trends that we have predicted for 2023.
Marketing In The Metaverse
While it may have initially sounded like something out of science fiction, the metaverse is now firmly science fact. If you aren’t familiar with the concept, it can be understood as a virtual world where people can communicate, explore, make purchases, etc. Essentially, metaverse users can do almost anything that can be done in reality.
Millions of people now spend time in metaverse communities, and the numbers are only growing. This means that the metaverse now provides a vast advertising opportunity, especially for those looking to reach younger demographics.
But aside from providing a new audience to marketers, the metaverse also offers unique ways to connect with consumers. For instance, because it is far more immersive, marketers can offer in-depth customised experiences to showcase how their products can benefit customers. The metaverse can also help business train employees and meetings run more efficiently, especially when people connect across the globe. Plus, metaverse possibilities are limitless since it is still growing and changing.
Clear And Concise Communications
Your customers are constantly bombarded with information and advertising. That’s why, in our digital age, it’s more important than ever to keep your message short and sweet. If you hide your message behind long walls of text or underneath unclear communications, customers may not stick around to decipher what you’re trying to say.
You should always get straight to the point when you speak to consumers. Plus, not only does this help you get through to people with a short attention span, but it can also help you be more inclusive to customers who struggle with literacy or do not speak English as a first language.
Making Use Of Artificial Intelligence
Artificial Intelligence is a tool increasingly relied upon by marketers everywhere, and for a good reason. There are many strategies to apply AI to your marketing strategy and a wealth of possible ways that any campaign can benefit from it.
For instance, AI can run data analysis to help you understand what parts of your campaigns have been effective and where you need to make improvements in the future. Artificial intelligence is also often used in media buying. It can help marketers coordinate placement for media and ads to make campaigns more effective in the long run.
AI-produced content is also growing, as well. Artificial intelligence programs can be used to generate things like blog posts, which minimises the creative budget necessary for a campaign. AI’s language capabilities can even be extended to help lower the burden placed on the customer service team. Chatbots are a prevalent feature on many sites to answer common questions and queries.
Using Professional Networks For B2B Marketing
Often, traditional marketing strategies don’t work as effectively for B2B companies. This is because they are not trying to target the vast majority of people but instead need to appeal to other businesses. Fortunately, LinkedIn can be an excellent resource for these types of brands, as it is a professional network.
Many business owners and company executives use this platform to connect with others in their industry. Often, these people are the ones making major decisions at their companies, and LinkedIn connections can significantly impact their choices. Therefore, optimising your profile and putting some effort into your posts can go a long way.
A Customer Experience Approach
Another major trend in marketing is a shift in focus to the customer. Many marketers are now focusing on creating a campaign where the customer is central to the strategy. Often, this can involve careful coordination with the customer service team to ensure that everyone who interacts with a brand has a positive experience.
It also means ensuring that feedback is always taken under advisement and that the products the business supplies are top-notch. Altogether, this can be a really effective marketing tactic because most consumers rely on reviews to guide their purchase decisions.
Using Employees To Advocate And Advertise
This strategy is when a business’s employees promote the company that they work for. On a small scale, it often includes tactics like providing staff with merch that features the brand logo or company name prominently. More broadly, it involves ensuring that employees are well taken care of by the business and enjoy their time working for the brand.
If people have a good experience with their employer, they will tell their friends and family. They may even act as an influencer and share their story with social media. This positive word of mouth can spread and really add to a brand’s reputation.
Creating Short-Form Video Content
More and more, people are looking to consume short-form videos. With the popularity of social media tools like TikTok and Instagram Reels, shorter videos are an excellent way for any business to reach more customers. They can be a highly effective way to provide a lot of information in a limited amount of time, and they can help a brand strengthen its identity and build credibility with its customer base.
Short videos are a great way to boost engagement on social media. They are frequently shared by users and are the preferred method of consuming content for many young people. Plus, they can help with search engine optimisation because when a customer stays on a page to watch a video, it will lower your bounce rate.
Influencer Marketing
Influencer marketing is a twist on the age-old practice of celebrity endorsements. However, influencers typically have a social media following and are prominent within certain communities.
Because influencers are valued in a specific niche, they can have a lot of pull among their followers. People tend to trust influencers because they have a level of expertise and aren’t necessarily rich and famous. In fact, influencers can be ordinary people with a passion for fitness, reading, fashion, etc. That’s why influencer marketing can still be effective even when marketers partner with micro-influencers instead of those with the largest following.
We made another blog about influencer marketing which you can read here.
So, there you have it. There are 8 different marketing trends that we could see become more popular throughout 2023 and beyond. You should take these trends with a pinch of salt, as they are only predictions we’ve made. They might not all come true, but we believe these are areas you should keep an eye on this year. If you’re looking to become a master marketer, look at some of our other blogs here. If you have any questions surrounding marketing and getting it to work for you in 2023 and beyond, feel free to get in contact with us here.
