When you’re focused on providing quality care to your furry patients, it’s easy to forget that you need to advertise your veterinary practice to get more pet owners through the door. Reaching potential new clients and making your vet services more visible and accessible is crucial for your business’s success. That’s where the PPC advertising comes in.
Pay-Per-Click is an advertising model whereby a business or a website owner pays every time an ad is clicked. A good example of the PPC is Google Ads that promotes your business to rank high in the search engine results. When properly implemented, PPC advertising can increase your customer base, revenues, and business growth.
Unfortunately, most veterinary practices rely solely on referrals to get new customers. And while this method traditionally worked, it’s less effective today, especially with the advancement in technology.
This post will discuss the problems most vets have been facing, what you need to do to overcome these problems, the solution to achieve this, and more. Feel free to jump ahead!
Problems veterinary practise’s are facing
For years, word-of-mouth referrals have been a fantastic marketing tool. Your target audience already had some trust in you if they were referred to you by a person they trust. And today, most vet businesses still rely on it to bring more customers to their doors and drive their growth, but should they?
You’ll hear some business people say they don’t need online marketing because they have the word of mouth referrals. But the truth is: businesses, including vet practice, need digital marketing today than ever. The recent COVID-19 pandemic should be a lesson for most people why an online presence is mandatory.
In fact, relying on referrals leaves the fate of your veterinary practice in someone else’s hands. The referrals you get have no guarantee to work for you, making them highly unreliable.
Here are some other reasons you can’t solely rely on referrals.
- Referrals are unreliable: You have no idea how small or large a client will be. Some may not be ready for your vet service or might not like your pricing. You’re even not sure when and if the referral will happen.
- You’re missing on quality clients: We’re in the 21st century, where the chances that your competitor is using digital marketing tools to drive pet owners to their business is high. You’ll be losing quality clients if you wait for referrals to happen.
- It doesn’t last forever: Let’s face it: depending on one source for new customers is bad for business. If you rely on referrals only, what happens when your clients’ network dries up?
- Your ideal clients are searching for you online: Did you know that 81% of retail shoppers conduct an online search before buying? That means that if you’re not marketing your business online, you’re missing out! To reach potential customers, you should leverage social media platforms, Google, emails, YouTube, etc.
So, what do you need to do to overcome these problems? let’s see below:
What they need to do to overcome the problem
As a vet practitioner, your primary goals should be making profits, growing your business, and offering quality care to pets. But you can’t achieve these goals if you’re still using unfruitful marketing strategies.
Specifically, you should not rely solely on referrals for your business’s growth and revenue generation. If you do, your veterinary practice could be under a false sense of security. And there’s no guarantee it will generate a constant flow of new pet owners and income.
So, which marketing method can you rely on to drive business growth for you? Which method will increase your Return On Investment and give you the upper hand in the market? Let’s see below:
Google Ads: the new reliable method for your veterinary practice
Google Ads is a PPC product that allows you to promote your business, increase traffic to your website, raise awareness about your brand, and sell products or services. It involves paying a small fee to have your business appear on top of Google search listings.
You can use Google Ads to promote your veterinary practice online, positioning you and your practice ahead of your competitors. In turn, this will increase your chances of obtaining more pet owners, allowing you to save more animal lives while making profits.
Here are some of the other benefits of Google Ads to your business:
- Positions you as a leader in your industry
- Works faster than SEO
- Increases your revenues
- Google Ads are measurable and scalable
- You can control Ads based on your budget
- Increase your client base
With Google Ads, your veterinary practice will be where it deserves to be – up there in the Google search results.
The role we play
At times, your veterinary practice may be experiencing further problems beyond using referrals as the only marketing method. In such a case, you may need an expert to assess your veterinary clinic, identify the underlying problems, and provide you with a viable solution.
We have a proven method to find the root of your problems and discover the perfect solution suited to your veterinary practice. The method involves a step-by-step diagnosis of your business and finding the solutions to the problems that arise.
Our Method – DEALS
Discovery – What are the obstacles or roadblocks in your way and halting your progression? This could be poor marketing strategies or other underlying problems.
Engineer – What solutions can be implemented to overcome your roadblocks?
Acquisition – How can we implement your perfect solution to increase your client acquisition numbers?
Leverage – What can be done to upgrade the performance of the project even further?
Systems – What systems can we implement to set up automation.
Get your vet problems solved today!
If you’re still wondering, “how can I possibly implement everything that has been mentioned?” then don’t worry! Most successful vet practices always work with a partner who can help them diagnose problems within the business and implement relevant solutions.
Leverage our tested-and-proven method to find the perfect solution for your veterinary practice. Call us today for more information.