As a business owner, if you’ve ever tried to market to a wide base, you know how difficult it can be to attract valuable leads. One of the fundamental strategies available today is designing and maintaining a quick, navigable, and robust website for your customers to find you. This is where SEO comes in!
Designing a great website will give your customers an easy and seamless experience, allowing your business to flourish like never before. Your website will act as a base for your marketing, attracting willing and ready customers.
There are many components to a great SEO framework. For example, your website’s content, speed, metadata, and image optimisation will all be critical factors in attracting users and keeping them on your site.
The more customers you attract, the more likely the odds Google will place it near the top of search results, so starting with a strong foundation is critical. You can always make tweaks and changes to your site based on customer feedback, but starting with a robust and seamless site will catapult you ahead of the competition. Here are the ten most crucial SEO elements you need to focus on!
Give Some Context
It should go without saying that the most important element of your website is the content within. Your content should answer your customers’ questions, lead to better search results for the average consumer, and act as a guide within your given industry.
Customers visit sites they trust to give them answers they’re looking for daily, so the more in-depth and comprehensive your content, the more customers you’ll attract and the more powerful a bond you’ll form with people who rely on you for their everyday needs.
Improving Your Headlines Helps SEO
Writing marketing material is unlike many types of other writing. Unlike creative writing or even technical writing, which rely on prose or rigid formula respectively, writing for digital marketing involves knowing how to format your thoughts in a digestible and easily read manner.
Headlines are important because the keywords used in the headline will be more heavily weighted in Google’s eyes. The words you use in your headlines should both break up the thoughts of the piece you’re writing and signal the exact topic and answers your customers will be reading within your website. You should have a headline for every paragraph or two that clearly describes the following topics.
What Keywords Are You Using?
One of the most essential elements in SEO is making sure your content is rich in keywords. Keywords are quite simply the words your customers will be typing into search engines to answer their questions.
Keywords are different depending on what industry you’re in and exactly how you’re trying to help your customers. There are many tools online to help you research the correct type of keywords for your website, such as Google Analytics, which will spell out what people are Googling and when. Peppering your content with keywords is a must to attract customers asking specific and targeted questions.
Using The Best Images
Websites aren’t just filled to the brim with words. A creative and successful website will boast a plethora of images related to the content, dividing up the reading and keeping customers focused and engaged on the topic. However, not all images should be used.
When designing and building your website, and any subsequent content, you’ll want to make sure to use optimised images for the web. This sounds complicated, but it only means using smaller images, taking up less digital space. Larger images will make your website run slower and can easily frustrate customers.
Describe Your Website Appropriately
Part of the modern-day search engine and internet structure includes metadata. Metadata is simply a description of the page itself, usually found under a link. Metadata helps users know what they’ll be reading on the page and is a significant factor Google uses to decide which pages show up at the top of their search results.
When creating a meta description, you should simply summarise the article at hand in no more than 160 characters. Stick to the topic and give your users a brief overview of what they’ll learn on the website and in each specific article.
Speed Up Your Website
The single most frustrating experience for users is waiting for web pages to load. Each page of your website should load in under two seconds. Slower sites lead to quicker frustration, as users are accustomed to lightning-fast pages and speeds wherever they go online.
Secure Your Website To Help SEO
HTTPS is an Encryption for keeping private information safe and secure across the web. Google recently announced that websites using this type of encryption could see a slight to moderate boost in their traffic.
Most website hosts today offer SSL certificates as part of the sale. If you’re looking for a website host that does this, have a look at SiteGround! If a host doesn’t include this, the bad news is that it will be an extra cost for you to pay. HTTPS can be easily managed for businesses of all sizes.
Create A Journey With Links
Within your website’s content should be embedded links. Embedding links inside the content will boost your search engine results and assure your customers of your claims’ veracity. Linked text is good for SEO because it demonstrates to rankers that your website is doing the necessary groundwork to fact-check and lead others to multiple websites at once. Pulling data and facts from many different websites is essential when writing assured, successful copy on the web.
Try Guest Blogging
Starting a blog on your website is a fantastic idea because it helps position you as an expert in your industry and leads to greater traffic over time. Billions of people around the world read blogs to pass the time and become better acquainted with a company, subject, or industry as a whole.
Oftentimes, you can hire a guest blogger to share their expertise and attract a large base of users. Variety is vital because it casts a larger net on the population, leading to a greater diversity of userbase and customer influence.
Utilising Social Media Effectively
Finally, your website should be connected with many other types of social media to broaden the net and attract as many people to your site as possible. You can use your social media accounts, such as Facebook, LinkedIn, and Instagram, to link back to your blog and enhance your SEO through external links, as discussed above.
On-Page vs Off-Page SEO
Throughout, we’ve discussed both on-page and off-page SEO practices. On-page SEO are elements used directly on your website, such as image optimisation, loading speeds, metadata, and content itself. Off-page SEO is simply any activity taking place outside of your website, increasing performance. These include SEO practices such as, guest blogging and social media.
Above are many elements of a successful website. SEO is critical in the modern age because it is the tool that internet entities use to attract users and convert customers. Use this handy resource when designing and building your own website.
Understandably SEO can be hard to master, but here’s your calling to go out and take control of your website and SEO. If you have any queries on any aspects of this blog while planning or implementing your changes, We’re open to a conversation to assist you in the best way possible. If you’d like to get in contact, follow the button below!
P.S. If you enjoyed this blog and found it helpful, let’s have a look at improving every aspect of your marketing. You can achieve outstanding results effortlessly! If you’re ambitious, this is a must-read for you and your business.