It’s Time To Spring Clean Your Google Ads
Spring is soon upon us, and with it comes the season of renewal and fresh starts. This is the perfect opportunity to take a look at your Google Ads account and give it a thorough cleaning. In this blog, we’ll guide you through the process of spring cleaning your Google Ads account and help you […]
What Are The Marketing Trends For 2023?
2023 is here, which means we’ve got another 12 months of marketing trends to predict and capitalise on throughout the year. Every year comes and goes and as it does, so do the marketing trends. From the popular selfie stick to the new metaverse each year, we must adapt to these trends to maximise our […]
Google Ads Similar Audience Is Changing – Everything You Need To Know
Similar audiences in Google Ads is a feature that retargets users similar to your website visitors. Similar Audiences segments for targeting and reporting will no longer be generated as of May 2023. This means that you won’t be able to use Similar Audience segments anymore in your campaigns. You can still create ad groups based […]