If you’re a business owner, you know how important it is to find customers. You’re probably also aware that one of the best ways to find customers is through your website. However, trying to generate website visitors is much easier said than done.
Today’s consumers overwhelmingly use digital resources when searching for products or services. From social media to digital ads to emails, there are multiple ways that people can find businesses online.
While there are many mediums available for marketing, the difficulty lies in utilising them effectively. With so much competition out there, it’s important to learn how to offer great content in order to stand out and draw visitors to your website.
Here are the most effective ways to generate website visitors, both free and paid examples:
Social Media
Practically everyone uses social media these days, including your target market. By creating high-quality, relevant content and sharing it on your social media profiles, you will be able to increase your audience and show them how you are valuable. Social media gives businesses the ability to engage with their audience, build their brand, and promote their products. It’s one of the most effective marketing tools out there today.
When you create content that is relevant to your target market and share it on social media, you are building a bridge to help generate website visitors. Your audience will visit your site to read your article, view your products, and learn more about whatever caught their interest on your social media profile.
Google Ads
Google Ads is an effective option when it comes to online advertisements. The difference between Google Ads and social media ads is that with Google, your ads will appear for those who are intentionally searching for your products or a business in your industry. This means that when your ad appears for someone, they are more likely to be interested and click to be taken to your website.
Most of the time, when people are searching for a certain product or service, they are just about ready to make a purchase. If you can use your Google ads to stand out to your audience, there’s a good chance they will visit your website and eventually become your customer.
When you create Google Ads, you will be able to choose if you want your ads on Google or YouTube. You will then bid on your keywords, which determines your ad’s placement. If you are careful and intentional with ad creation, you will gain a large audience from your ads.
Email Marketing
Building an email list is a great way to gather a network of warm leads which may become customers. When people sign up to get on your email list, they’re affirming their interest in what you have to offer. By sending out regular email newsletters and offers, you are keeping your business fresh in your audience’s mind. When they are ready to make a purchase, they will know right where to turn.
Email marketing is beneficial because it is a great way to play the long game. When you get someone on your mailing list, you will have the opportunity to consistently remind them of your business. You will be able to nurture them and repeatedly showcase your value. With links in each email to generate website visitors, you are encouraging them to visit in order to learn more. When the timing is right, they’ll do just that.
Influencer Marketing
People trust other people. In fact, many new purchases come about due to word-of-mouth recommendations. When someone you trust recommends a product or a business, you’re more likely to buy from that specific company than from another. The simple concepts of trust and word-of-mouth are what led to the rise in influencer marketing.
With influencer marketing, someone with many followers shares a product in order to gain more customers for that business. Often the company will build a relationship with the influencer, sending them free products in exchange for their sharing with their audience and recommending the business. Since so many people follow influencers and trust them with recommendations, it can be a great idea to jump into influencer marketing. As influencers share your business, you will generate website visitors quickly.
SEO
SEO, or search engine optimisation, is essential for online visibility. When you optimise your website for SEO, you are preparing it to receive a high ranking on search engines.
People who use Google and other search engines to research something tend to visit only the top three results. With SEO, you are able to intentionally prepare your website in a way that increases the chances that it will receive a high ranking.
If you can effectively optimise your website, you are more likely to rank on the first page or even with the top three listings. This will ensure that you get a great deal more traffic to your website.
Facebook Ads
Creating and publishing ads online is a great way to get visitors to your website. One of the most popular social media platforms for ads is Facebook. With minimal effort, you can create ads to run on the top social media site for a short period of time.
Facebook has around three billion users each day. With a creative ad targeted to the right people, you have the ability to reach a wide variety of people from around the world.
Facebook Ads enables you to create highly targeted advertisements to run for a narrow demographic of your choice. You get to easily choose the parameters for your ad to ensure that it appears for the people most likely to be interested and visit your website.
If you take the time to accurately target your audience, you can generate website visitors at a high rate, leading to new customers.
Blogs
Blogging isn’t dead, no matter what some people think. In fact, blogging itself is actually making a comeback in recent years. Blogs are a great way to provide relevant, expert information to your audience. It also gives you the opportunity to utilise keywords as you seek to stand out on search engines and in other areas.
If the content in your blogs is worthwhile, you will see an increase in visitors to your website. Not only will your followers check out what you have created, there’s a good chance they’ll share it with their friends and followers.
With stand out keywords and multiple shares, you will generate a large amount of traffic to your website.
Conclusion
By utilising these tools, you are helping to ensure that your website will receive more visitors. It’s inevitable; if you generate website visitors, you are certain to see an increase in customers.
That’s why it is essential to use some, if not all, of these resources as you seek to grow your business. By generating website visitors, you are building a base of people who are just about ready to take that next step and become your customer.
If you’d like to have a chat with us to see how we can help you generate more website visitors and thus more paying customers. We’d love to try and help you achieve your goals. Get in contact with us here!
