The best thing about this tool is that you already own it. You’ve just not been using it to its full potential. In fact, because I want to include myself in this so let me change that to ‘we have…
The first time a customer made me cry, it taught me everything I needed to know about buyer personas, and I didn’t even realise it. Looking back now, I’m really grateful for the event and in a minute I’ll tell…
Let the journey towards self employment begin It was 2009 and I was a working at Citibank who had taken over Egg Bank just a few years back. After working in various departments, I was now a customer experience manager….
Let me tell you a quick story about when I was 20 years old Assistant Manager at Jacobs photographic. Each day my Dad would give me a lift to the train station, and I would wait on a cold train…
This is the first episode of our new podcast ‘Entrepreneurs Survival Guide’ Hi, I’m Martin Rodgers, welcome to this first episode of Entrepreneurs survival guide. You may be wondering a little about how I came to be here with you…
A short introduction to the customer value journey canvas from Digital Marketer Ryan Deiss. Shows you how to take a strategic approach when taking prospects from unaware of your service to raving fan. Engage and build relationships. This approach is…
Create a living and breathing business plan that you actively use in your business. Not just a business plan that you put on the shelf.
The 6 Keys to Successful Prospecting Calls Purpose Preparation Structure State Rapport – Questions Reflection 1) What is the primary purpose of calling the prospect? You need to consider the purpose of the call – What is the positive outcome…
Since the beginning of time, we have always been sales people. Adam and eve sold themselves to each other. Neil Armstrong sold NASA the fact that he should be the first man on the moon. Martin Luther sold people on having…
