Spring is soon upon us, and with it comes the season of renewal and fresh starts. This is the perfect opportunity to take a look at your Google Ads account and give it a thorough cleaning.
In this blog, we’ll guide you through the process of spring cleaning your Google Ads account and help you identify areas that may need improvement. Get ready to refresh your Google Ads and make the most of your advertising efforts!
What Does Spring Cleaning Your Google Ads Mean
Spring cleaning your Google Ads account means taking a thorough and systematic approach to optimise and update your advertising campaigns.
Just like a regular spring cleaning, taking the time to assess and update your Google Ads account can help to remove any clutter, improve efficiency and maximise results.
Keeping your ads optimised and relevant is essential in today’s fast-paced digital world, and spring cleaning provides the perfect opportunity to make sure your ads are up to date and delivering the best results for your business.
This process involves evaluating the performance of your current ads, identifying areas that need improvement, and making changes to enhance your overall advertising strategy.
Let’s look further into this.
Where Can I Begin?
Spring cleaning your Google Ads account can be quite daunting if you’re unsure where to start or what areas to look at. Here are a few areas that should spark some inspiration for you.
Targetting
Targeting helps you reach the right audience with your ads. The right audience is the group of people who are more likely to convert into customers. To make sure you are targeting the right audience, it’s crucial to refine your targeting options.
Some key targeting options you should focus on when spring cleaning your Google Ads account include keywords, location, language, and more. By properly refining these options, you can reach the right people with your ads and increase the chances of conversion. For example, if your business operates in a specific location, you can target that location to reach local customers. 90% of consumers said that ads influenced their purchase decisions, This should be the only statistic to tell you to target the correct audience.
Ad relevance
Ensure that the content of your website or landing page is relevant to the ads you are running. This can help improve the relevance of your ads to potential customers and increase the chances of them clicking through to your website.
Ad Copy
Your ad copy should be clear, concise, and easy to understand, without spelling or grammatical errors. It should accurately describe your product or service so your target audience knows what to expect when they click on your ad.
By creating compelling ad copy, you’ll be able to capture the attention of potential customers and encourage them to take action, such as visiting your website or making a purchase. So, take the time to review and refine your ad copy during your spring cleaning process to boost the performance of your Google Ads campaign.
Bid Management
One of the key areas to focus on during the spring cleaning of your Google Ads account is bid management. Reviewing and adjusting your bids ensures that you are paying the right amount for your ads and getting the most out of your advertising budget.
The goal is to strike a balance between getting the impressions you need and not overspending on clicks that may not convert. In your spring cleaning process, take the time to review your bids and see if any adjustments need to be made to get the best results.
Keyword Optimisation
It’s important to take a closer look at your keyword optimisation strategy. Keywords play a crucial role in determining the success of your ad campaigns. Ensure you’re using relevant keywords that accurately describe your products or services. These keywords should attract the right audience to your ads, ensuring maximum visibility and engagement.
Remember that keywords can lose their relevance over time, especially with users’ changing trends and search behaviour. As part of your spring cleaning process, review and update your keywords to ensure they’re still relevant. Consider adding new keywords that are relevant to your products or services and removing any that are no longer effective.
Conclusion
With these tips in mind, you should have all the information required to spring clean your Google Ads account to help optimise your overall performance.
Spring cleaning your Google Ads account can be valuable in optimising your campaigns, reducing costs, and improving results. But it can also be a daunting task to undertake on your own. That’s why we want to offer our support to help you get the most out of your efforts. Whether you need guidance on the process, advice on improving your campaigns, or someone to bounce ideas off of, we’re here to help. So if you’re ready to give your Google Ads account the spring cleaning it deserves, don’t hesitate to reach out for support. We’re confident that with the right support and effort, you’ll be amazed at the results you can achieve.
