Today, there are more ways to market your veterinary practice than ever. But as you would tell, some methods are fruitful than others. One particularly effective strategy is Google Ads, which, if used correctly, can give your practice the boost it needs to stand out among your close competitors. Do you want to win with Google Ads?
Surprisingly, only 10.5% of veterinary practices are using Google Ads to promote their practice in 2020. You know what that means for your practice – that using Googles Ads marketing strategy to promote your business can give you an upper hand in the market.
This post will highlight what Google Ads are and why you, as a vet, need Google Ads for your marketing strategy. Feel free to jump right in!
What are Google Ads?
Firstly, before seeing how your veterinary practice can win with Google Ads, you need to understand what Google Ads actually is.
Google Ads are the advertisements that business organisations pay for to appear on top of Google search listings. With Google Ads, you can easily reach people searching for keywords that match the products or services you offer.
You manage your Google Ads accounts online, meaning that you can create and change your ad campaign at any time, including your budget, settings, and ad text. Better still, there is no minimum spending commitment, and you spend what’s in your power.
Why vets need Google Ads
So, now that you understand what google ads are and what it does, it’s time to look at why you need to capitalise and win with Google Ads yourself.
The following are seven reasons you need to spend your efforts, money and time on Google Ads.
1. Position Yourself as a Leader in your industry
With Google Ads, you can position your veterinary practice as a leader in the industry. By appearing at the top of Google’s SERPs, you’re presenting your veterinary service as a dominant force within your industry.
All you need is to target specific keywords in your industry to rank for. You can achieve this by identifying the problems your target audience is looking to solve, researching the keywords to use, and paying to have your veterinary practice appear on top of the search results for these keywords.
2. Buyer intent
With Google Ads, you only appear for search queries you want to show up for. Google Ads editing tool allows you to control who sees your ads or who doesn’t. This means that you can use Google Ads to target specific customers – only those interested in your veterinary products and services.
However, you’ll need to understand the intention behind buyers’ searches and develop relevant keywords to target specific clients. Using keyword intent for intent-driven marketing will increase your website’s traffic, attract more qualified leads, and drive more sales.
3. Geographical benefits
Google Ads has the location targeting feature that allows your adverts to appear in selected geographical areas. This could be your local country, several locations, or a radius around a specific area. This can help you generate local interest in your veterinary practice.
Location targeting is especially important if you’re a local company and want to offer services in and around your area. This helps you reach the right pet owners for your veterinary practice and ultimately boost your return on investment (ROI).
4. Increase clients
With an effective Google Ads campaign, you have the potential to generate an abundance of new pet owners for your veterinary practice. This is because your ads appear on top of every search involving your product or service, leading to more qualified leads.
When done correctly, Google Ads can help you increase web traffic, leads, conversions, and loyal clients significantly.
Thus, you shouldn’t miss out on the chance to grow your veterinary practice, especially since your close adversaries are already using Google Ads to promote their businesses. (It’s always safe to assume they are).
5. Works faster than SEO
Both Google Ads and SEO are search engine marketing strategies used to generate pet owners for your veterinary practice. But a well-optimised Google Ads will get your business up in the SERPs (Search Engine Results Page) faster than SEO – clearly why you would want to incorporate Google Ads in your veterinary practice’s marketing strategy.
6. Increase revenue
It goes without saying, but with everything stated above, it’s no doubt that your revenue will begin to rise in no time. This is because Google Ads exposes your business to active pet owners on the internet. Better still, it helps you reach the local customers who want your products or services offerings.
Google Ads will help your veterinary practice achieve results in terms of the return on investment. All you ought to do is define your objectives, select relevant keywords, and set your ads at the right time and place.
7. Google Ads are 100% measurable and Scalable
Another thing you’ll enjoy as a veterinary practitioner is that Google Ads are fully measurable and scalable. All you need to do is combine it with Google Analytics or other measurement tools.
Although driving pet owners to your veterinary practice is good, it won’t matter if people don’t take action. You can have a high click-through rate and low bounce rate, but your ad campaign still runs at a loss.
With Google Ads, you can measure your conversion rate, click-through rate, and bounce rate. In turn, this can help you measure your performance and scale your ads to drive more qualified leads to your business.
Get started with Google Ads
So, if you’re looking to increase revenue, decrease doubt and accelerate business growth, and more importantly. You’ve found the best method, and you’re set up to win with Google Ads! If you’re unsure where to start or confused about how to get the very best out of your campaign, we’d love to help. As PPC specialists, we can help you ensure your campaign is performing at its very best.
Get in contact with me, and let’s have a conversation about your company and what’s the best option to go with. If you’re truly passionate about growing your veterinary practice, the best solution is only a click away here!
