The Google Ads world can be a confusing one. There are all kinds of different ad options, including some that sound good in theory but, when put into practice, turn out to be disastrous.
As a digital marketing agency, we’re insanely confident of the results that Google Ads can provide for our clients! With proven results, we can show you how with the right campaigns and strategies in place, it will work for you!
But despite the results Google Ads brings, there have been many misconceptions that scare marketers from leveraging this powerful marketing tool. This article will dispel common Google Ads myths and hopefully allow you to use this information to make the best decision possible with your Google Ads campaigns going forward.
Google Ads Is expensive
Understandably marketing in any circumstance is a daunting task. Achieving a positive return on your investment is scary, but with your account set up correctly, you can be confident this will happen! With Google Ads, you can reach more potential customers interested in your product or service even when on a tight budget.
Simply put, it’s not expensive. It’s a bargain! It’s one of the most cost-effective marketing tools you can use to reach many customers. Here’s why:
Google Ads supports all of your marketing efforts so that you can spend less time and money on each campaign. Plus, you don’t have to pay for it upfront—you only pay when someone clicks on your ads or makes a purchase. That means no wasted resources!
Google Will Do All The Hard Work For Me
Trusting Google to create and manage your campaigns isn’t always the best option. Having complete control of your advertising campaigns ensures that they run effectively and efficiently.
Taking control means you have the freedom to add, update, and make any necessary changes whenever necessary. You can always ensure that your ads are displayed to generate the most sales or interest from potential customers.
On the flip side, if you let Google take care of your ads for you, there is a risk they may not be optimised for maximum performance.
Google Ads Don’t Work
This is a common misconception. And it’s one of the least true. Google Ads are so effective that they’ve been called “the best return on investment globally.”
According to WebFx, 90% of consumers say Google ads influence their purchasing behaviour. Similarly, AdEspresso shows that the average conversion rate for a local business using AdWords is 1.6%. That means for every 100 people who click on your ad, you get 16 sales!
The main reason why people think Google Ads doesn’t work is that they don’t have a proper strategy in place. Without a plan, you are throwing money at an Ad with no defined purpose or goal. With the correct campaign and strategy in place, your company will seek the rewards from your account and help you grow.
My Budget Is Too Small To Have Any Impact
With Google Ads, you need to ensure you’re visible to as many potential customers at the right time. Even with the smallest of budgets, you can achieve this. Remember, on Google Ads, you only pay when someone clicks your ad. You just need to make sure the right people see it and click on it.
When it comes to marketing on Google Ads, there is no minimum amount required. If a business is starting or has a minimal budget, it can still impact its ads by targeting users who are looking for their product or service.
I Had A Previous Bad Experience With Google Ads
Is there something particular that you’ve done in the past that didn’t work? Did you try every possibility Google Ads has to offer? More importantly, do you know exactly what went wrong before? Understanding this can help you progress and avoid those mistakes in the future.
We understand that a bad experience with Google ads can put businesses off, but this doesn’t mean that it’s not suitable for you. Google Ads is constantly changing and becoming more effective. If you had a bad experience with your previous campaign, give it another shot with the new tools and advancements that have become accessible to advertisers in recent years.
The Market Is Too Busy
The market is not too busy. If you think your market is too busy, you’re probably just looking at it in the wrong way. The truth is, there’s always room for more high-performing keywords in any niche. There are always people searching for what you’re selling—and if they don’t see your ad, they won’t know about it.
You can either try to win over customers who are already looking for what you sell or find people who wouldn’t usually be interested but might be if only they knew about it! Industry leaders leverage appropriate keywords to reach these types of customers.
Did you know there is a plethora of high-performing, less competitive words waiting for you to bid on! Using the appropriate keywords, bidding strategies, and Ad Copy, you can expect to see results similar to industry leaders.
Why Work With Us!
Proven Results In A Variety Of Industries
Here at Success Digital, we have proven results in various industries! From physical products to services, we help achieve the highest return on investment through online marketing and, more specifically, Google Ads.
Our team is comprised of experts in all areas of marketing, including social media management, email marketing campaigns, search engine optimisation (SEO), and many other specialities.
Our goal is to help you achieve your goals by providing you with the tools needed to succeed in today’s competitive environment. We can help grow your business through increased sales or leads, improve customer loyalty with better customer service experiences, and provide them with a reason to return.
We Share Your Success
If you’re performing well, so are we! The better the results we can prove to you, the longer you will work with us! Your success is in our best interest because we believe no one succeeds alone.
If you’d like to discuss how Google Ads will work for you, book a call with us here. Alternatively, send us an email, and let’s start a conversation on how you could benefit today!