What Are The Marketing Trends For 2023?
2023 is here, which means we’ve got another 12 months of marketing trends to predict and capitalise on throughout the year. Every year comes and goes and as it does, so do the marketing trends. From the popular selfie stick to the new metaverse each year, we must adapt to these trends to maximise our […]
Understanding Digital Marketing
If you’re reading this, chances are you’re interested in learning about digital marketing. Maybe you’re a business owner who wants to know how to get people to come and buy from your company. It could be you’re an aspiring entrepreneur looking for ways to market your product or service. Or a student or teacher who […]
Double Email Marketing Campaign Results Instantly
Email marketing is fast growing into a formidable marketing campaign. Thanks to the over 4 billion daily email users, more companies are now paying attention to email marketing. In fact, about 33% of businesses are increasing their email marketing budgets. As more people prefer receiving marketing content in their emails, who wouldn’t want to go […]
Is Influencer Marketing Just Hype Or Worth It?
Influencer collaborations represent a significant trend in the marketing sector. Many major firms have devoted parts of their budget just to influencer marketing strategies because it is such a fast-growing industry with the potential to offer a high return on investment. Influencer marketing can be a significant asset if you have a business looking for […]
Should I Stop Running Google Ads
It’s true that Google Ads can help to make or break a company’s advertising success online. It’s also true that most small to medium-sized business owners aren’t well-versed in marketing. It may be tempting for them to cancel Google Ads when underperforming campaigns don’t achieve business goals. Before cancelling Google Ads altogether, double-check that the […]
9 Halloween Marketing Trends To Boost Sales
When you think about seasonal marketing strategies, Halloween probably isn’t the first holiday that comes to mind – and that’s a truly frightful mistake! Did you know that 40% of consumers start their Christmas shopping before Halloween? That makes the season of scares the perfect time to take advantage of new marketing trends. In this […]
Capitalising On Marketing In Autumn
Autumn is here, and it’s time for you to start looking at ways you can capitalise this season. With all the events coming up this season, you can look to capitalise on marketing trends to boost sales leading into the winter months. What do you have planned for the upcoming months, and how successful do […]
Marketing That Works For You
While improving your products or service as you go is a given for any business owner. It may be possible you’re product or service is a hidden gem and hasn’t found the right person yet. But what do you do in this conundrum? How do you get noticed in the business world? What Is Marketing? […]
What’s Happening To Google Analytics?
The evolution of Google Analytics has been revolutionary, and Currently, Google Analytics is the most used and preferred web analytics platform. Since it was launched in 2005, Google Analytics has remained largely the same. While there have been slight changes to the world’s number one web analytics platform, the launching of Google Analytics 4, also […]
Top 10 SEO Best Practices
As a business owner, if you’ve ever tried to market to a wide base, you know how difficult it can be to attract valuable leads. One of the fundamental strategies available today is designing and maintaining a quick, navigable, and robust website for your customers to find you. This is where SEO comes in! Designing […]
