Buyer Personas – A customer making me cry teaches us everything

    The first time a customer made me cry, it taught me everything I needed to know about buyer personas, and I didn’t even realise it. Looking back now, I’m really grateful for the event and in a minute I’ll tell you how it all happened. Firstly, what did it teach me? It taught […]

Increase Leads and Conversion by Understanding Customer Value Journey

A short introduction to the customer value journey canvas from Digital Marketer Ryan Deiss. Shows you how to take a strategic approach when taking prospects from unaware of your service to raving fan. Engage and build relationships. This approach is perfect for marketing funnels.