The Ultimate Guide to Creating Detailed Buyer Personas for Your Business (+ Free Persona Template)
The Ultimate Guide to Creating Detailed Buyer Personas for Your Business (+ Free Persona Template) Immerse into the world of buyer personas and unlock the secret to transform your marketing efforts, sales strategies and overall customer experience. By the end of this guide, you will not only have a comprehensive understanding of buyer personas but […]
Analysing Your 2022 Marketing Performance
Measuring the effectiveness of a marketing campaign is crucial for any business model. However, it’s easier said than done, as you may be confused about what to start analysing, given today’s dynamic marketing environment. Traditionally businesses that advertised on billboards dominated sales, but with the growing internet, things have shifted to online advertisements. Consequently, this […]
What Are The Marketing Trends For 2023?
2023 is here, which means we’ve got another 12 months of marketing trends to predict and capitalise on throughout the year. Every year comes and goes and as it does, so do the marketing trends. From the popular selfie stick to the new metaverse each year, we must adapt to these trends to maximise our […]
Become A Master Copywriter Overnight
Have you ever wondered what it would be like to write successful copy for Google Ads and your website pages? You know, the kind of writing that gets people so fired up they can’t help but click on your ad and buy something? Or the kind of writing that makes people want to leave a […]
Google Ads Similar Audience Is Changing – Everything You Need To Know
Similar audiences in Google Ads is a feature that retargets users similar to your website visitors. Similar Audiences segments for targeting and reporting will no longer be generated as of May 2023. This means that you won’t be able to use Similar Audience segments anymore in your campaigns. You can still create ad groups based […]
Is Influencer Marketing Just Hype Or Worth It?
Influencer collaborations represent a significant trend in the marketing sector. Many major firms have devoted parts of their budget just to influencer marketing strategies because it is such a fast-growing industry with the potential to offer a high return on investment. Influencer marketing can be a significant asset if you have a business looking for […]
9 Halloween Marketing Trends To Boost Sales
When you think about seasonal marketing strategies, Halloween probably isn’t the first holiday that comes to mind – and that’s a truly frightful mistake! Did you know that 40% of consumers start their Christmas shopping before Halloween? That makes the season of scares the perfect time to take advantage of new marketing trends. In this […]
Capitalising On Marketing In Autumn
Autumn is here, and it’s time for you to start looking at ways you can capitalise this season. With all the events coming up this season, you can look to capitalise on marketing trends to boost sales leading into the winter months. What do you have planned for the upcoming months, and how successful do […]
Marketing That Works For You
While improving your products or service as you go is a given for any business owner. It may be possible you’re product or service is a hidden gem and hasn’t found the right person yet. But what do you do in this conundrum? How do you get noticed in the business world? What Is Marketing? […]
What’s Happening To Google Analytics?
The evolution of Google Analytics has been revolutionary, and Currently, Google Analytics is the most used and preferred web analytics platform. Since it was launched in 2005, Google Analytics has remained largely the same. While there have been slight changes to the world’s number one web analytics platform, the launching of Google Analytics 4, also […]
