The secret tool that will ensure your new year resolutions stick.

  The best thing about this tool is that you already own it. You’ve just not been using it to its full potential. In fact, because I want to include myself in this so let me change that to ‘we have not been using it well.’ When you use this tool to its full potential, […]

Buyer Personas – A customer making me cry teaches us everything

    The first time a customer made me cry, it taught me everything I needed to know about buyer personas, and I didn’t even realise it. Looking back now, I’m really grateful for the event and in a minute I’ll tell you how it all happened. Firstly, what did it teach me? It taught […]

Giving Up The Day Job and Going Self Employed

Let the journey towards self employment begin It was 2009 and I was a working at Citibank who had taken over Egg Bank just a few years back. After working in various departments, I was now a customer experience manager. Over the last 10 years I’d worked so hard, but now I really wanted to […]

The Impossible Year

Let me tell you a quick story about when I was 20 years old Assistant Manager at Jacobs photographic. Each day my Dad would give me a lift to the train station, and I would wait on a cold train platform feeling rough and ill but determined to go to work and do something. I’d […]

Where it all began (my back story)

This is the first episode of our new podcast ‘Entrepreneurs Survival Guide’  Hi, I’m Martin Rodgers, welcome to this first episode of Entrepreneurs survival guide. You may be wondering a little about how I came to be here with you today. The first part of the journey all started back in about 1998 it was […]

Increase Leads and Conversion by Understanding Customer Value Journey

A short introduction to the customer value journey canvas from Digital Marketer Ryan Deiss. Shows you how to take a strategic approach when taking prospects from unaware of your service to raving fan. Engage and build relationships. This approach is perfect for marketing funnels.  

6 Keys to Being Successful When Phoning Prospects

The 6 Keys to Successful Prospecting Calls Purpose Preparation Structure State Rapport – Questions Reflection 1) What is the primary purpose of calling the prospect? You need to consider the purpose of the call – What is the positive outcome you are looking to achieve? How will you know you’ve been successful? If you don’t […]