The Ultimate Guide to Creating Detailed Buyer Personas for Your Business (+ Free Persona Template)
The Ultimate Guide to Creating Detailed Buyer Personas for Your Business (+ Free Persona Template) Immerse into the world of buyer personas and unlock the secret to transform your marketing efforts, sales strategies and overall customer experience. By the end of this guide, you will not only have a comprehensive understanding of buyer personas but […]
It’s Time To Spring Clean Your Google Ads
Spring is soon upon us, and with it comes the season of renewal and fresh starts. This is the perfect opportunity to take a look at your Google Ads account and give it a thorough cleaning. In this blog, we’ll guide you through the process of spring cleaning your Google Ads account and help you […]
Analysing Your 2022 Marketing Performance
Measuring the effectiveness of a marketing campaign is crucial for any business model. However, it’s easier said than done, as you may be confused about what to start analysing, given today’s dynamic marketing environment. Traditionally businesses that advertised on billboards dominated sales, but with the growing internet, things have shifted to online advertisements. Consequently, this […]
What Are The Marketing Trends For 2023?
2023 is here, which means we’ve got another 12 months of marketing trends to predict and capitalise on throughout the year. Every year comes and goes and as it does, so do the marketing trends. From the popular selfie stick to the new metaverse each year, we must adapt to these trends to maximise our […]
Understanding Digital Marketing
If you’re reading this, chances are you’re interested in learning about digital marketing. Maybe you’re a business owner who wants to know how to get people to come and buy from your company. It could be you’re an aspiring entrepreneur looking for ways to market your product or service. Or a student or teacher who […]
Become A Master Copywriter Overnight
Have you ever wondered what it would be like to write successful copy for Google Ads and your website pages? You know, the kind of writing that gets people so fired up they can’t help but click on your ad and buy something? Or the kind of writing that makes people want to leave a […]
Double Email Marketing Campaign Results Instantly
Email marketing is fast growing into a formidable marketing campaign. Thanks to the over 4 billion daily email users, more companies are now paying attention to email marketing. In fact, about 33% of businesses are increasing their email marketing budgets. As more people prefer receiving marketing content in their emails, who wouldn’t want to go […]
Google Ads Similar Audience Is Changing – Everything You Need To Know
Similar audiences in Google Ads is a feature that retargets users similar to your website visitors. Similar Audiences segments for targeting and reporting will no longer be generated as of May 2023. This means that you won’t be able to use Similar Audience segments anymore in your campaigns. You can still create ad groups based […]
Is Influencer Marketing Just Hype Or Worth It?
Influencer collaborations represent a significant trend in the marketing sector. Many major firms have devoted parts of their budget just to influencer marketing strategies because it is such a fast-growing industry with the potential to offer a high return on investment. Influencer marketing can be a significant asset if you have a business looking for […]
Should I Stop Running Google Ads
It’s true that Google Ads can help to make or break a company’s advertising success online. It’s also true that most small to medium-sized business owners aren’t well-versed in marketing. It may be tempting for them to cancel Google Ads when underperforming campaigns don’t achieve business goals. Before cancelling Google Ads altogether, double-check that the […]