On average, 92% of people use Google as their primary search engine, which means that if you’re part of this population, you’ve probably seen a Google ad at some point.
Google is the most popular search engine because it’s fast, easy to use, and has many useful features. But many people don’t know that Google also serves ads—and it’s not just any ad: They’re ads tailored to your interests and location.
This means when you search for something online, there’s a good chance you’ll see an ad related to your search results before they even load! But are Google Ads worth it?
This article will discuss the different types of Google Ad network and whether or not Google ads are worthy investments for your business.
What are Google ads?
Before we delve into the burning question are Google ads worth it, let’s first discuss what Google ads are. Simply put, Google ads are a form of online marketing that allows advertisers to pay to have their ads appear on Google’s search results pages, YouTube videos, and websites of Google’s advertising partners.
Google ads work on a pay-per-click basis. For this, you get charged every time someone clicks on the ad.
There are a few types of ads across the Google Ad network, and they all play different roles. The four main purposes include:
Search
What Is It
Search is the most popular Google Ad network because it helps you reach people actively looking for your products or services. You can target keywords relevant to your business and only pay when someone clicks on the ad. This allows you to be more specific with your messaging and ensure that your ads only appear when it works best for you and your customers.
What does it look like?
Each search ad includes a headline and description text as standard. There are also extensions that can be added to enhance the search ad, including images/videos and CTA’s (Call To Action) helping persuade your customer.
How does it help achieve results?
When someone searches for something related to your business, they may see one of your ads before they find an answer from another company. Your site can appear at the top of search results because you’re paying for those positions through paid search advertising.
Display
What Is It
The display is the most common form of online advertising, but it’s also the least targeted. Display ads are usually shown on websites, home pages and mobile apps.
One brilliant use of display ads is choosing audiences based on how they’ve interacted with your business and your website. You can create an audience of your website visitors and send them personalised ads trying to persuade them to come back to your site and make a purchase.
What does it look like?
Display ads are visually appealing and engaging to grab user attention. They can take many forms, like text links, image banners and video pre-rolls.
How does it help achieve results?
Display ads can help you reach potential customers who match your product or service. You can filter the audiences down to target a population you feel best suits your business.
Shopping
What Is It
These are ads that appear on Google’s shopping results pages. Shopping ads can also appear on the right rail of Google search results, mobile apps, and mobile websites.
What does it look like?
Shopping ads appear on Google Search, Shopping, and Maps. They can be text or image ads that direct people to your store or website.
How does it help achieve results?
Shopping ads allow you to promote your brand and drive sales through your products and services. You can customise your ad copy to include specific product details, pricing, availability and more. This will help you increase conversion rates because the information is clear and easy to read.
Shopping ads also let you include a brand logo or other branding elements so customers can easily recognize who they are buying from.
YouTube
What Is It
YouTube ads are probably the most common type of ads on the internet today. You see them when you watch a video on YouTube or visit any website with embedded videos from YouTube.
What does it look like?
YouTube ads typically appear as rectangular boxes above or below a video player. They can also appear in the banner form at the top or bottom of a webpage or in the app form on mobile devices.
How does it help achieve results?
The goal of YouTube advertising is to get people to click on an ad and go to the advertiser’s website — whether it’s to buy something or learn more about their products and services. Like many other forms of online advertising, Youtube ads are targeted toward specific audiences based on how they browse the web and what they do online.
Placement Matters
Before launching any Google ads, you must ensure that the ad type is right for your business and business goals.
If you’re a brand looking to build awareness, increased engagement and online conversions, consider using Display Ads and Search Ads. These ads are highly visible and help you reach millions of people every day.
If you’re looking to attract direct purchases, you may want to consider the Shopping Ads format. They’re designed for retailers who want to drive sales of specific products or services.
Are Google ads worth it?
To put it simply, yes, Google ads are worth it. And here’s why:
Google ads have helped many businesses grow their revenue by increasing exposure to potential customers and improving their brand awareness. In fact, from 2015 to 2018, Businesses running Google Ads received over $12 billion in revenue! That’s a lot of cash going straight into the pockets of small businesses worldwide that are just trying to make a living for themselves and their families.
Second, Google ads are affordable. You’re in control of your budget at all times and can manage how much you spend per day!
Last but not least, Google ads bring in lots of sales and traffic because people trust Google as a search engine. They know that when they see an ad on this site, it’s probably relevant and tailored to what they’re looking for!
Get guidance from us
Now you know the success that can be achieved with Google ads, but how can you achieve these results? There’s a lot of planning and preparation needed to succeed with Google ads.
We are here to help! We’re a team of specialists who have helped many companies achieve their goals with Google ads. We have the skills, experience and dedication to help you reach your online marketing goals.
If you want to learn more about how we can help you with your Google Ad campaign, get in contact with us.
