Meet Martin Rodgers

Success Academy Founder

Photo taken around 2011
Photo taken around 2024
Celebrating 20 years marriage
The 'Why' that drives me

Meet me, Martin Rodgers

Many a time you will read the about me section of a company or person trying to sell you their solution and question if they ever took their own advice. Plenty of stories of clear blue skies and easy sailing who now want to convince you that you can go from rough waves to calm water. But how many of those people have walked the walk?

My Origin Story

My story doesn’t start with a successful business; it starts hooked up to a dialysis machine in my late teens.Around 1998 was a pivotal year that forever changed the trajectory of my life. What initially seemed like routine hospital visits soon revealed a daunting reality: my kidneys were failing, and dialysis loomed on the horizon.

The reality of my condition hit me like a ton of bricks on the drive home from that doctor’s appointment. The mention of dialysis marked a turning point, thrusting me into a whirlwind of emotions and existential questioning. Yet, amidst the storm of uncertainty, a flicker of rebellion ignited within me.

Refusing to let my illnesses define my destiny, I embarked on a journey of self-discovery and resilience. Despite the setbacks and challenges, I resolved to carve out a path of success and fulfilment.

While receiving dialysis, I read a book that changed my life. It was ‘How to Stop Worrying and Start Living’ by Dale Carnegie. With each page I turned, I found renewed hope and clarity, discovering the tools to reclaim control over my life and aspirations. Little did I know at the time that this book would be my route into the world of self-development. 

Fast forward a few years to 2001. I had a little boy on the way, had my Kelly (my wife of over 20 years), got a transplant and started a new job at a revolutionary bank called ‘Egg’, the world’s first internet bank. 

This gave me a new thirst for life and a desire to help others. Egg was an incredible place that taught me leadership, coaching, sales and so much more. I got to run teams and departments; it was a wonderfully exciting time. 

As the famous line goes, ‘This too shall pass.’ In 2009, I had a setback in my transplant, plus there was this little event called the ‘global financial crisis’. I reflected on my journey and all the development courses I had attended, including Tony Robbins’ Unleash the Power event, where I successfully completed the famous ‘fire walk’.

Lying in my hospital bed, I decided I didn’t want to sacrifice any more of my time to a corporation. I wanted to create my own life by empowering others in business. This gave birth to Exceed Coaching and the years that developed into Success Academy. 


Guiding Your Business to Success with C.A.R.E


We actively listen and seek to understand others' perspectives, fostering an environment where everyone feels valued and respected.


We stay ahead by anticipating needs and challenges, ensuring proactive solutions that drive our collective success.


We are committed to achieving excellence, measuring our success by the meaningful impact we make and the progress we see.


We connect with others by understanding and sharing their feelings, creating a compassionate community where everyone feels supported.


Our 5 Step Process to Solving Business Problems and Challenges


Fully researching to learn and understand what the situation, problems, obstacles and goals are.


In service of rapidly achieving results craft and plan the right strategy to identify and prepare for obstacles.


Implement rapid and massive action to quickly achieve the desired results.


Learn how top optimise results by utilising objective data.​


Implement robust automated systems and processes to ensure sustainable, long-term growth.​