Google Ads Similar Audience Is Changing – Everything You Need To Know

Google Ads Similar Audience Is Changing

Similar audiences in Google Ads is a feature that retargets users similar to your website visitors. Similar Audiences segments for targeting and reporting will no longer be generated as of May 2023. This means that you won’t be able to use Similar Audience segments anymore in your campaigns. You can still create ad groups based […]

Is Influencer Marketing Just Hype Or Worth It?

Is Influencer Marketing Just Hype Or Worth It

Influencer collaborations represent a significant trend in the marketing sector. Many major firms have devoted parts of their budget just to influencer marketing strategies because it is such a fast-growing industry with the potential to offer a high return on investment. Influencer marketing can be a significant asset if you have a business looking for […]